New Coug Orientation

Student Financial Communication & Information Design

Role: Account Specialist, WSU Bursar’s Office

Overview

As part of Washington State University's New Coug Orientation program, I developed print and presentation materials designed to help incoming students and families understand student account processes, payment options, financial timelines, and campus resources. The materials were distributed during orientation sessions and served as a quick-reference guide for families navigating university financial systems for the first time.

The Challenge

Student billing and financial policies contain large amounts of technical information that can be difficult for new students and families to understand.

The challenge was to organize this information into a format that was:

  • Easy to navigate

  • Visually organized

  • Accessible to diverse audiences

  • Consistent with WSU branding

  • Useful during and after orientation

My Role

  • Designed orientation handouts and educational materials

  • Organized complex policy information into digestible sections

  • Created visual hierarchy to improve readability

  • Developed materials aligned with WSU brand standards

  • Supported orientation presentations and student outreach efforts

Skills Demonstrated

  • Information Design

  • Print Design

  • Layout Design

  • Content Strategy

  • Visual Communication

  • Accessibility Awareness

  • Higher Education Marketing

  • Audience-Focused Design

  • Brand Standards Compliance

Brochure & Presentation

Featured Content

The brochure included:

  • Important academic and payment deadlines

  • Student account payment methods

  • Refund information

  • Third-party access guidance

  • FERPA-related information

  • Campus resource directory

  • Financial aid and scholarship information

  • Key service contacts across the university

Design Considerations

When creating this brochure, I focused on:

  • Clear information hierarchy

  • Scan-friendly layouts

  • Consistent typography

  • High readability

  • Strategic use of color

  • Quick-reference content organization

The final piece condensed a large volume of information into a format students and families could easily retain and reference after orientation.

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