Carson College of Business

Overview

As a Graphic Designer for the Carson College of Business, I created digital and web-based communications supporting college initiatives, events, and marketing efforts. Working within established Washington State University brand standards, I developed visual assets designed to engage audiences while maintaining consistency across the college's digital presence.

The Challenge

The Carson College of Business serves diverse audiences including prospective students, current students, faculty, staff, alumni, and industry partners. Each project required balancing creative design solutions with institutional branding requirements, editorial standards, and project deadlines.

At the same time, requests originated from multiple stakeholders and departments, requiring adaptability, organization, and clear communication throughout the design process.

My Role

  • Created web graphics and digital marketing materials

  • Updated website content through WordPress

  • Responded to and managed design requests through JIRA workflows

  • Collaborated with stakeholders across multiple departments

  • Produced materials consistent with WSU and Carson College branding

  • Supported ongoing marketing and communication initiatives

Working Within an Established Design System

A significant part of my work involved designing within Washington State University's established visual identity standards.

This required:

  • Applying university brand guidelines consistently

  • Adhering to approved typography and color systems

  • Maintaining visual consistency across platforms

  • Creating new and engaging content while preserving institutional identity

  • Ensuring designs supported broader university communication goals

Design Approach

For each project I focused on:

  • Audience-centered communication

  • Strong visual hierarchy

  • Brand consistency

  • Accessibility and readability

  • Efficient project turnaround

  • Collaboration with stakeholders

This experience strengthened my understanding of designing within an established brand system, collaborating with stakeholders, managing competing priorities, and translating communication goals into effective visual solutions.

Skills Demonstrated

  • Graphic Design

  • Digital Marketing Design

  • Web Graphics

  • WordPress Content Management

  • Adobe Creative Suite

  • Brand Standards Compliance

  • Visual Communication

  • Project Management

  • Stakeholder Collaboration

  • Deadline Management

Outcome

Through collaboration with college leadership and communication teams, I delivered digital assets and website updates that supported marketing campaigns, academic initiatives, and college communications while maintaining a cohesive and professional visual identity.

Welcome graphic created for Washington State University Carson College of Business featuring the campus cougar statue and Bryan Hall clock tower illustration, WSU branding, and a welcoming message for prospective students.
Marketing graphic designed for Washington State University Carson College of Business promoting an Industry Insights event with Slalom. The design features event date and registration information, Carson College and Slalom branding, and a photograph
Marketing graphic designed for Washington State University Carson College of Business promoting the Carson Internship Fair. The design features event date and registration information, Carson College branding, internship fair branding, and a photogra
Marketing banner designed for Washington State University Carson College of Business promoting the Carson Career Summer Series. The design features Carson Career Series branding, a panoramic campus photograph, and university branding to support stude
Timeline graphic created for Washington State University study abroad advising that illustrates a three-term planning process. The diagram outlines preparation activities in Term 1, application and course approval steps in Term 2, and departure for s
Timeline graphic created for Washington State University study abroad advising that illustrates a four-term exchange program planning process. The diagram outlines preparation and advising activities in Term 1, exchange application submission in Term
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